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POSTER_USJDate: 27 May 2026

Time: 18:30-20:00

Place: Rui Cunha Foundation (Avenida da Praia Grande, 749, Macao Peninsula, MO)

Topic: From Data to Action: Building AI-Driven Business Models in the GBA, China

Description

Data is the new raw material of business, but data alone is not enough. Managers need to turn it into value. Companies are using AI to build data-driven business models along a clear path: from raw data to insights to action.

This talk highlights three patterns. First is Data-as-a-Service (DaaS), where companies access or share unprocessed data. Second is Information-as-a-Service (InfoaaS), which provides analyzed reports and dashboards. Third is Agent-as-a-Service (AaaS), which relies on AI agents that decide, automate, and execute.

The discussion explores three core issues relevant for future managers. First, how GBA firms use data and AI to innovate their business models and create value. Second, how data providers, facilitators, and users interact with one another. Third, what ethical, regulatory, and compliance challenges firms face during data processing, with special attention to the GBA and Macao context.

Speakers:

Ted Choi, Macao Computer Society Director & Vice Chairman of Public Affairs | ex- Microsoft | ex-Salesforce | ex-SAP | ex-IBM | Investor | Board Advisor

Terence Lee, President of Sustaincia, Macau

Daniel Filipe Farinha, Assistant Professor/ Faculty of Arts and Humanities-USJ

Moderator:

Prof. Alessandro Lampo, Head of the Department of Business Studies, FBL/USJ

Organizers: Department of Law and Public Policy of FBL-USJ and Rui Cunha Foundation

Place: Rui Cunha Foundation (Avenida da Praia Grande, 749, Macao Peninsula, MO)