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POSTER“The China-Brazil Puzzle: Positioning Macau’s Strategic Piece”

Navigating Global Shifts, Forging New Pathways

Executive Summary & Strategic Rationale

In a world of geopolitical and economic realignment, the China-Brazil relationship presents both unprecedented opportunities and complex challenges. Within this new landscape, Macau’s role must be re-examined and redefined.

This session convenes key voices to tackle a critical question: how can Macau’s unique ecosystem be leveraged to de-risk, facilitate, and add tangible value to this vital economic corridor?

The roundtable will translate this dialogue into action by identifying real-world hurdles and mapping the practical pathways to integrate Macau’s services, transforming its latent potential into a concrete competitive advantage.

Event Overview

  • Format: Intimate Roundtable Discussion followed by Networking.
  • Proposed Title: “The China-Brazil Puzzle: Positioning Macau’s Strategic Piece”

Sub-title: Navigating Global Shifts, Forging New Pathways

  • Date & Time: October 30, 2025, 18:30 – 20:30 (approx.)
  • Venue: Fundação Rui Cunha https://ruicunha.org/frc/
  • Organizers: Well Link Bank and Fundação Rui Cunha (FRC).
  • Target Audience: A curated mix of WLB’s corporate clients, Brazilian business representatives, and Macau’s business and institutional figures.

 Guest Speakers and Moderator

Round Table Moderator

Mr. José Paulo Esperança – Professor and director of international partnerships at the Faculty of Business of the City University of Macau

Professor and director of international partnerships at the Faculty of Business of the City University of Macau. Former Dean of ISCTE Business School and Pro-Rector for International Relations and Entrepreneurship at ISCTE-IUL, Portugal. PhD in economics from the European University Institute. Vice President of the Portuguese Foundation for Science and Technology between 2019 – 2022.

Guest Speakers

Mr. Yuri Ribeiro  – Founder and CEO of Valor da China

Founder and CEO of Valor da China, a consulting and market intelligence firm exclusively dedicated to Brazil–China relations, cultural understanding, and international business development from Guangzhou.

Mr. Alexandre Lobo –  Vice-Rector and Full Professor at USJ Macau

A Brazilian leader in innovation, Vice-Rector and Full Professor at USJ Macau. With 20 years of global experience, he combines deep expertise in AI and Data Science with a passion for leading transformative projects.

 Mr. Felipe Carneiro Ribeiro de Assis – Associate Lawyer at PK Advogados, São Paulo

Brazilian lawyer with a degree from FGV/RJ and a master’s degree from Peking University. Specializing in corporate law, he is an associate at PK Advogados, a full-service law firm based in São Paulo, where he coordinates the Chinese Desk.

 Mr. Rodrigo Barbosa – Co-founder and Commercial Director of Modular Park Brasil

Co-founder and Commercial Director of Modular Park Brasil, the exclusive Brazilian representative for Mussini, specializing in metal construction. Founder and CEO of IPANT – Professional Institute in Aviation, Business and Technology, a company in the education sector. Brings 20 years of experience in business and airport management, with a background in business administration and executive consulting.